This spot is all CG. We focused as much on the environment as we did the car. This was the first time we implemented animating the car with our Car-Sim Program – it emulates the real life weight and physics of any kind of transportation on any kind of terrain or on any kind of obstacle, same goes for the camera physics too.

The TRON song was chosen so that Gus would get sick of the track and stop playing it so much in the studio. I mean, Daft Punk are rad and everything but we were getting pretty Tron-Ed Out if ya know I mean.

We didn’t mind staying late for this one, eat your heart out Gran Tourismo 5!

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